Online shopping has revolutionised the way we purchase our outfits. The paucity of time in our fast-paced lives has made it a necessity rather than a luxury. A plethora of e-commerce platforms have sprung up to treat us to elite garments and spoil us for choice. The ethnic wear segment too has witnessed an increase in shoppers picking out outfits for important events with the click of a mouse. Now everything from anarkali tops for women to sanganeri print suits online can be bought from the comfort of one’s home.
The Perks of Online Shopping
If you haven’t shopped online yet, here are a few reasons you must explore it today:
- Wide Assortment: Store shelves are limited by their capacity to display stuff. But when one chooses to buy designer tunics online, websites offer endless space to host a variety of fabrics, prints and designs that are easily accessible to everyone.
- Relaxed Shopping: When you want to buy designer tunics online, the best part is - no salespersons to influence your decisions. No one will disturb youwhile skimming through pages to pick what you like. Basically, no pressure to make a purchase. Quite a contrasting experience when compared with an offline purchase.
- Convenience: The online stores are open 24x7! So, no matter the time of the day, one can just pick up their phone and browse through for some retail therapy.
- More Discounts: In order to attract customers and beat the competition, stores often run schemes and offers on their websites. An added bonus to staying in your comfort zone!
- Easier Comparisons: It is difficult to compare the collections present in all stores physically. But with online shopping, it becomes easier to glimpse at various outfits within minutes.
Shopping Ethnic Wear Online
Indian women may have embraced western wear but there’s always a special place in our hearts and wardrobes for traditional attires. Kurtas, lehengas, anarkalis, sarees etc., are still a staple. While shopping for ethnic wear on e-commerce platforms, there are some things you must keep in mind:
- Ensure authenticity: A lot of times unscrupulous websites cash on your inability to actually see the print and fabric and may pass off sub-standard stuff as exclusive. Especially in the case of artisanal pieces. For instance, when you buy Kalamkari dress online or prints like daboo, bagru, ajrakh etc., make sure the merchant is reputed. At the Vishnu store, all their sanganeri print suits online, hand block prints and all other masterpieces are sourced from artisans and clearly mention the techniques used to adorn the garment.
- Read Between The Lines: Since one cannot feel the fabric in online shopping, it is best to thoroughly examine the product details. A garment may appear like real silk in photos but may actually be faux silk. Be sure to always read what kind of silk, cotton, or chiffon the seller is offering so that you’re not disappointed when you receive it.
- Look Past the Bling: While heavily embellished outfits might make for good photographs, the work might not be as intricate or appealing in person. Try to pick up classic pieces with hand embroidery or hand-painted prints that can be worn as is for day events and with blingy accessories for night parties.
Keeping these easy tips in mind can make shopping for ethnic wear online simple and fun!
